Hetzner has announced a combined product standardisation and pricing update that will take effect on 15 June 2026 for all new orders and rescales of existing servers. The announcement covers both the dedicated server portfolio and cloud plans across all Hetzner locations, making it the most broadly scoped pricing revision the German provider has issued this year.
What is changing
The dedicated server line is being reorganised around a consistent naming convention. Every model will carry one of three supplementary designations – “-1”, “-2”, or “-3” – reflecting hardware tier within each server type. A new “limited” category is also being introduced, using a “-1-Ltd” suffix, for server configurations that are only available in limited quantities.
Monthly prices for new orders are increasing. Hetzner has attributed the adjustment to ongoing challenges in the hardware procurement market, citing component costs as the underlying driver. At the same time, the company is reducing one-time setup fees for most dedicated server configurations, which partially offsets the higher recurring cost for customers signing new contracts.
Cloud server pricing is also adjusting as of the same date, with updated rates applying to new orders and any rescaling operations performed after 15 June. Customers on existing cloud plans who do not rescale their servers will continue paying their current rates.
Products outside the scope of the change include web hosting, managed servers, Server Auction listings, IP addresses, storage volumes, load balancers, snapshots, and object storage. Those lines are unaffected for now.
The broader context
This is the third pricing revision Hetzner has implemented in 2026. An April adjustment raised prices across the portfolio citing similar hardware cost pressures, and the post-quantum TLS roll-out earlier this year came alongside updated cloud product terms. The June 15 revision introduces the additional element of portfolio restructuring, moving away from what had been a relatively ad-hoc product naming convention toward a standardised tier model.
For European organisations that have been using Hetzner as a cost-competitive alternative to hyperscaler pricing, this consolidation of changes is worth factoring into total-cost-of-ownership calculations. Hetzner remains substantially cheaper than equivalent capacity on AWS, Azure, or Google Cloud for straightforward compute workloads, but the gap is narrowing as multiple European providers revise their pricing in response to the same hardware market conditions.
What to do before 15 June
Organisations currently running workloads on Hetzner have three practical considerations in the next two weeks.
Review any planned rescales. If you have been intending to upgrade or downgrade existing cloud or dedicated server configurations, doing so before 15 June locks in current pricing for the rescaled configuration. After that date, any rescale will be billed at the new rates even if the server was originally provisioned under the old pricing.
Evaluate new server requirements. Teams planning to provision new Hetzner capacity in the next quarter should finalise their sizing requirements now and compare whether provisioning before or after the cut-off makes more sense for their workload. In some configurations, the reduction in setup fees may mean the new pricing is not significantly more expensive over a 12-month contract horizon.
Reassess provider strategy for specific workloads. The cumulative effect of three pricing revisions in a single year is a meaningful shift in Hetzner’s competitive position. For workloads where cost was the primary reason for choosing Hetzner over a managed Kubernetes provider, a European hyperscaler equivalent such as Scaleway or STACKIT, or a more specialised provider, it is worth rerunning the comparison with current figures.
If you want an independent assessment of your cloud infrastructure choices in light of changing European provider pricing – whether that means reviewing your current Hetzner estate, comparing total cost across providers, or designing a hybrid architecture that optimises for cost and regulatory fit – contact Excello Digital. We help organisations make infrastructure decisions that hold up under both cost and compliance scrutiny.